Creating Customer Evangelists
Some quick notes. Has been covered before, but whats a blog without redundancy. The music biz would do well to read.
- Ask users what they want, what they expect, what they love and what they hate
- Dont ever “protect” users, especially from themselves. Users dont need us, we need them.
- Make your process transparent
- Your true evangelists should be your best friends
- Enable and encourage your users to be part of the discussion
- Get the @#%! out of the way