Category Archives: Marketing and Web 2.0

I market for a living. These are some of my thoughts on how to do it better, as well as selected other folks who ‘get it’.

Don’t be sexy. Be Good. Good is sexy.

In this economy and media-saturated climate, its understandable to want to spend organizational dollars positioning yourself as the next big thing, ahead of the curve, to add features or redesign the package or WiFi-enable in an attempt to add ‘sex … finish reading Don’t be sexy. Be Good. Good is sexy.

I’m a customer. Envelop me, dont tack me on.

Most eCommerce sites are, by design, static product catalogs.  Sure there may be a place tacked on down at the bottom for customer reviews if you’re lucky, but for the most part the message is “here’s what we got, find … finish reading I’m a customer. Envelop me, dont tack me on.

Social Media People need to STFU and GBTW too.

Note: the “too” in the headline is a reference connecting this post to a previous one about media companies needing to STFU and, well, you know. I’ve really had it up to here with Social Media Experts (including, and sometimes … finish reading Social Media People need to STFU and GBTW too.

What’s the opposite of 9/11?: The Power of Shared Experience

This post is inspired by the film “Seven Days in September,” available via Netflix or on YouTube in 10 minute chunks. It’s a very difficult but worthwhile watch. On September 11th, I lived on Bond Street, which is a few … finish reading What’s the opposite of 9/11?: The Power of Shared Experience

Three Steps to a hugely successful Personal Branding campaign

1. Be yourself in all your awesomeness. 2. Give more than you get. 3.  …there is no step 3. Anything else is BS designed to sell books and drive AdSense impressions. Class dismissed.

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