Search
Six Other Recent Posts
- Value Exchange Dissonance, or, don’t hand me a flyer.
- Why do we preach authenticity and transparency? What’s all this really about?
- Why TweetDeck isn’t a discussion monitoring strategy: You’re going to search wrong.
- How Social Media can make your company money
- Some Thoughts on Authority: We don’t have it when we think we do.
- What we’re talking about when we say "Be Human"
Five Posts From the Archives
- Bout freakin time, MySpace: MySpace just added RSS feeds for their user blogs. The format is as follows: http://blog.myspa...
- What do you mean, I actually have to do my job?: Why the media industries need to STFU and GBTW.: This post is inspired by the MediaHacks podcast, where Hugh McGuire relayed the story/opinion that E...
- A guide to creating your first album.: 1. go to http://en.wikipedia.org/wiki/Special:Random the first wikipedia article you get is the nam...
- Seth Godin, Marketing Action Figure - Archie McPhee: OK, I like the guy and he has good ideas, but I don’t know about this one… Now, if it came with a f...
- I Got a little red envelope for ya. Aww yeah.:
Top SM Posts from my Posterous- 3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice
- Why Groups Fail to Share Information Effectively
- Focus on the Inputs
- Brains On Fire Blog » Blog Archive » Lifting others up. Part two or three. Or four. Who knows.
- CEOs Want You to Care about the Customer « Farland Group | Blog: Voice of the Customer
Category Archives: Marketing and Web 2.0
Don’t be sexy. Be Good. Good is sexy.
In this economy and media-saturated climate, its understandable to want to spend organizational dollars positioning yourself as the next big thing, ahead of the curve, to add features or redesign the package or WiFi-enable in an attempt to add ‘sex … finish reading Don’t be sexy. Be Good. Good is sexy.
I’m a customer. Envelop me, dont tack me on.
Most eCommerce sites are, by design, static product catalogs. Sure there may be a place tacked on down at the bottom for customer reviews if you’re lucky, but for the most part the message is “here’s what we got, find … finish reading I’m a customer. Envelop me, dont tack me on.
Social Media People need to STFU and GBTW too.
Note: the “too” in the headline is a reference connecting this post to a previous one about media companies needing to STFU and, well, you know. I’ve really had it up to here with Social Media Experts (including, and sometimes … finish reading Social Media People need to STFU and GBTW too.
What’s the opposite of 9/11?: The Power of Shared Experience
This post is inspired by the film “Seven Days in September,” available via Netflix or on YouTube in 10 minute chunks. It’s a very difficult but worthwhile watch. On September 11th, I lived on Bond Street, which is a few … finish reading What’s the opposite of 9/11?: The Power of Shared Experience
Three Steps to a hugely successful Personal Branding campaign
1. Be yourself in all your awesomeness. 2. Give more than you get. 3. …there is no step 3. Anything else is BS designed to sell books and drive AdSense impressions. Class dismissed.


















![Teen Dream [CD + DVD]](http://ecx.images-amazon.com/images/I/41oEUD8dfDL._SL160_.jpg)
































