Category Archives: Marketing and Web 2.0

I market for a living. These are some of my thoughts on how to do it better, as well as selected other folks who ‘get it’.

Align Your Intents: Removing Friction in Brand Experiences By Showing Interest In End-Users

The infrastructure for global communication has hit a tipping point in the last few years.  New technologies give each of us an exponentially louder voice with which to share stories of exceptional experiences with companies (both positive and negative).  In … finish reading Align Your Intents: Removing Friction in Brand Experiences By Showing Interest In End-Users

What do you mean, I actually have to do my job?: Why the media industries need to STFU and GBTW.

This post is inspired by the MediaHacks podcast, where Hugh McGuire relayed the story/opinion that Encyclopaedia companies were up in arms over Wikipedia, by claiming that Wikipedia was going to kill the business for Britannica, etc.  Hugh, rightly so, called … finish reading What do you mean, I actually have to do my job?: Why the media industries need to STFU and GBTW.

Streaming Music Services :: iTunes as XHTML + CSS :: HTML

Rhapsody and other streaming services have always had a bit of a hurdle to overcome. The majority of the market owns iPods, and a slew of bad marketing in the beginning leading to the typical response of “Well, I don’t … finish reading Streaming Music Services :: iTunes as XHTML + CSS :: HTML

Restrictions are the new freedom: Web 3.0, Twitter and Setting Limits

(yes I know, quite an ambitious title) What if Facebook only allowed you 75 friends? The continued rise of Twitter.com has been attributed to many things by many people. Beyond the ambient intimacy, portability, business uses, networking, simplicity, etc, is … finish reading Restrictions are the new freedom: Web 3.0, Twitter and Setting Limits

The story of “The Podcast Guy” (Part 1: The HOW)

In 2001, when I first became aware of the Podcast concept, it was still called Audioblogging, and was very clunky (basically there were no ‘podcast clients’ or iTunes, it was just an RSS feed with an audio enclosure.) The adoption … finish reading The story of “The Podcast Guy” (Part 1: The HOW)

Page 3 of 712345...Old »