Note: the “too” in the headline is a reference connecting this post to a previous one about media companies needing to STFU and, well, you know.

I’ve really had it up to here with Social Media Experts (including, and sometimes especially, those who go on rants about social media experts as if they aren’t ones themselves) going on and on and on about how twitter is a fundamental paradigm shift and how important it is that everyone learn how to do it the “right” way by listening to them.

Here are some things that really piss me off (not just me, either)

• If you’re at a conference that you paid to get into?  Be at the conference.  Don’t spend 90% of your time tweeting what the people on stage are saying.  You’re not a participant, you’re a court reporter.  And it annoys the HELL out of people who follow you because you’re making an assumption that they’re interested in whats going on at this conference enough to eat up some significant portion of their real estate.
• Here are some topics that you can just shut up about right now.
  • I’m interesting, so everyone must be interested in how I use twitter. (also known as ‘hey I joined a site,I must be an expert!) syndrome
  • Number of followers don’t matter even though I have thousands and that’s why I’m here attending/speaking at this conference
  • The shifting business paradigm making it so much easier to get paid to chat all day.
  • Listening is the new talking even though I’m talking about listening without actually listening
  • Posts entitled “What _____ can teach us about social media”? Shut up. Not everything is about Social Media. The world is bigger than that. Filtering everything through the SM lens narrows the ability of people to take larger messages, lessons and tools from the things going on around.  And isn’t that the point?
  • Just because a company has a PR mishap or doesn’t do something according to your own arbitrary rules of how companies should be run (whether or not you’ve ever worked in the industry in question, at a company of that size, or at a company at all), doesn’t mean they FAIL or that it’s a CATASTROPHE or and they’re OBVIOUSLY OUT OF TOUCH. Shut up. Nobody wants to read your blog posts about it except other people like you.

We get it. That’s why we’re using the site.

Also: DO something. If you can’t cite specific examples of ways you’ve used stuff you’re talking about to help a company you work for? Shut up.  You know what helps people to learn? Show, don’t tell.

It is your job to provide the maximum value per-interaction as possible, right? That’s what it says on your linkedin profiles? If your value proposition (I think I just threw up in my mouth a little) to people who pay attention to you (be it online or in person) is spouting confucian words of wisdom about marketing and being a stenographer in rooms full of people also being stenographers (especially if you complain about people getting information for free that you paid for), then maybe you shouldn’t be a Social Media rockstar in the first place.

How did a group of people that are supposed to be all about effective communication of ideas and authentic interpersonal relationships devolve into such self-congratulatory ego-fed bullshit?  As @davewiner has taken to saying: “Dude! No One Cares!”

STFU and GBTW.  And no, your job isn’t building your personal brand.

Rant over.

This post is inspired by the MediaHacks podcast, where Hugh McGuire relayed the story/opinion that Encyclopaedia companies were up in arms over Wikipedia, by claiming that Wikipedia was going to kill the business for Britannica, etc.  Hugh, rightly so, called them out on this being a load of crap.  What it DOES do, however, is force Britannica to up their game and really put some thought into what their core value is (is it books? is it making people look smart to their friends by having encyclopaedia in their house?  Is it as an heirloom? is it actually the information) and adjust their business model accordingly.

Media companies by and large have become complacent and lazy, believing their own hype, and (most importantly) believing that they are the only ones who can affect the market for what they’re selling and how.

This particular combination of traits, combined with a healthy disinterest and sometimes even contempt for their customer base (“look what we made them buy AGAIN”) has lead to panic and frequent legal action when the paradigm has shifted via external means.  For example (and this will be the only time I pick on the music industry specifically):

Home taping is killing music

Similarly, when the VCR was starting to become widely available, then head of the MPAA Jack Valenti gave this testimony before Congress¹

“‘I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.’ Jack Valenti said this in 1982 in testimony to the House of Representatives on why the VCR should be illegal. He also called the VCR an “avalanche” and a “tidal wave”, and said it would make the film industry “bleed and bleed and hemorrhage”.

..and of course by 1999, the $16 billion home video industry represented 55% of studios’ domestic revenues, while box office revenues were 22%²

What we’ve seen time and time again is that every time there’s a disruption, media companies first response is to scream bloody murder, try to “unring the bell” of whatever new disruption has caught them off guard (whether it’s Napster, the Kindle, Twitter, BitTorrent, Bloggers covering political events), send lawyers after them and basically do everything an autistic child does when confronted with change they don’t like..

I’m here to say here and now:  Shut the %^#& up and Get Back To Work.

Each of the examples mentioned above were opportunities for each industry to take a close look at themselves and see what their core value was, identify and address consumer needs, and use 21st (and late 20th) century tools to work both harder AND smarter.   Each sector could’ve reinvented itself in the mold of JetBlue, who defines itself repeatedly as “a customer-service company that happens to fly airplanes”³.  Instead what has happened in the last 10 years is basically “We know best.  Trust us.” and a lot of head-in-the-sand nonsense.

What’s sad is that companies lack of willingness to take ideas from outside themselves, inability to adjust in a meaningful way to the flattening of the information/access/publishing/sharing curve, and continued hubris in the face of ever-declining revenues has failed to register at the upper echelons of these companies in any meaningful way, and instead has lead to arguments like the one posed by The Authors Guild in opposition to Kindle 2’s new text-to-speech renderer, which allows Kindle owners to hear a mechanized voice ‘reading’ Kindle-purchased books.

“Bundling e-books and audio books has been discussed for a long time in the industry. It’s a good idea, but it shouldn’t be accomplished by fiat by an e-book distributor,”. “They don’t have the right to read a book out loud,” said Paul Aiken, executive director of the Authors Guild. “That’s an audio right, which is derivative under copyright law.”⁴

…as if the market for Patrick Stewart reading Dickens would suddenly shrivel and die because a speech algorithm could also pronounce ‘Bob Cratchit’.  As if the publishing industry has done anything to futher the audiobook side of things (free podcasts of the first chapters of classic works and upcoming titles? no.  Including download cards in hardcover editions? no.).  In fact, the only thing book publishers have done in the audio space is to give control over and license all their content to…guess what, a third-party distributor, audible.com!

This all goes back to my original point about companies being LAZY (note that I do not mean that the people within them do not work hard).  The same tired interruption-based campaigns that used to work due to lack of alternate options are retreaded over and over for the same tired variations on products, with encouragement to “think outside the box” …but not too far outside, not if it conflicts with the business model.  Metrics are hard-won and not truly analyzed.  Scapegoating abounds.

Discovering, encouraging and empowering an audience is hard work.  The tools for doing this are just beginning to realize themselves.  Now is the time for bold experimentation, not for complaining when the old ways of gaining an audience cease to be effective.  Seth Godin priced the eBook for his “Tribes” book at 99 cents, and now it’s the most downloaded eBook in the history of eBooks.  This isn’t rocket science.

It’s unfortunate that so many skilled, forward-thinking people have been laid off due to the inability of industries to change course.

So, I say unto thee:  Shut The F$%^ Up and Get Back To Work .  Hire a person, heck hire a team of people who can implement a system to figure out what the scary people out there (you know, the people that pay your salaries with their disposable income) expect from you, what they want, what would make them happy.  Listen to the results.  Change the course of your industry’s future.  Your whole reason for existing is to make customers happy.  Your whole reason for existing is to make customers happy. And it’s really not that hard!  If you have lots of VPs who sit around in meetings, fire some of them.  Take the money from their salaries and hire smart people who know how to mine the internet world for actionable information.  Start from the very beginning, see what pisses people off about your company, and fix it.  See what people like about what you do, expand upon it. Time is running out.

You say people are stealing your content, that new technologies will ruin your business, that they must be stopped or DRMed or lobbied against or sued or region-locked or put in jail (seriously?).  I say “figure out a way to listen and get relevant again” or, more succinctly… STFU and GBTW.

Related articles by Zemanta

• Hollywood is scared: Streaming has brought movie piracy into the mainstream (crunchgear.com)
• RIAA president: No talk of blacklisting file sharers (news.cnet.com)
• End the Copyright War (themoderatevoice.com)
• Opinion: Kindle text-to-speech issue is a lot of talk (macworld.com)
• Will Books Learn From Music? (andrewsullivan.theatlantic.com)

1. via Mark Reeder and Slashdot [↩]
2. via Video Software Dealers Association via allbusiness.com [↩]
3. via WSJ Classroom [↩]
4. via WSJ and eweek.com [↩]

I’ve always been someone who is hungry for information. I’ve never met a subject I wasn’t at least a little interested in learning more about. Curiosity is something I’ve always innately had. Which leads me to my plea to the internet:

Could you please slow down just a bit?

The rise of blogs, micro-content, sites like tumblr and posterous, RSS, and others have made it very simple for anyone to publish their thoughts online. As it turns out, there are thousands of interesting people posting all kinds of informative and interesting information on thousands of different topics on thousands of different websites, and every time I stumble across another one of them, my curious mind wants to poke around and read all the articles, and then I look up and its 4am and I have to get up at 7.

So I implore you, Internet. Stop being so interesting.

Somewhere along the way we hit a tipping point where there’s way more stuff out there that I’d be interested in reading, listening to or watching than minutes in the day to read, listen to or watch them. It makes me kinda sad that I won’t ever get to all of the posts that would enrich my life. I hope that this one and the others on my blog have enriched yours in some small way.

I guess there are worse problems to have…

According to a recent survey, 30% of Americans feel that “The First Amendment goes too far in the rights it guarantees.”. Also, only one of the five freedoms spelled out in the amendment was identified by more than half of those surveyed.

I don’t even know what to say. The hypocrisy of these country astounds me sometimes. We’re all gung-ho about fighting for our freedoms except that we don’t want them anymore? Yeah, let’s make this place more like Iraq!

More info available at the Center for Media Research

Okay, this SocNetworking thing is really getting ridiculous. I invite someone to create SterSter, which would link people based on the social networks they’ve joined.

You can find me on MySpace and Friendster (rarely) and thats pretty much it. Call me old-fashioned, but until FOAF makes an impact, I’m not duplicating my work just because someone steals HotOrNot code.

Home of the Social Networking Services Meta List – The Social Software Weblog – socialsoftware.weblogsinc.com