Category Archives: Rants

A rant about the music business, and other tone-deaf industries.

First off, this may be a little different in tone than my usual posts.  It is repurposed from a music industry mailing list I’m on (I spent a decade in the music biz.. for more on that, find out about … finish reading A rant about the music business, and other tone-deaf industries.

Why do we value strategy so much?

My job, technically, is developing social media strategy on behalf of our clients.  I write a lot of ‘this is why social media is important for your business’-type documents.  I work with some brilliant strategic thinkers. Sometimes, though, I wonder: … finish reading Why do we value strategy so much?

An intervention, for my Corporate Marketing friends

Image via Wikipedia Hello- It’s time for an intervention. We ‘ve been worried about you. You’ve been spending an awful lot of time at marketing conferences, talking about marketing with other marketing people on Twitter and Facebook, reading newsletters from … finish reading An intervention, for my Corporate Marketing friends

Social Media People need to STFU and GBTW too.

Note: the “too” in the headline is a reference connecting this post to a previous one about media companies needing to STFU and, well, you know. I’ve really had it up to here with Social Media Experts (including, and sometimes … finish reading Social Media People need to STFU and GBTW too.

What do you mean, I actually have to do my job?: Why the media industries need to STFU and GBTW.

This post is inspired by the MediaHacks podcast, where Hugh McGuire relayed the story/opinion that Encyclopaedia companies were up in arms over Wikipedia, by claiming that Wikipedia was going to kill the business for Britannica, etc.  Hugh, rightly so, called … finish reading What do you mean, I actually have to do my job?: Why the media industries need to STFU and GBTW.

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