» Brought on as part of of a three-person team responsible for all North American strategic digital consulting.

» Built and presented digital engagement strategies for new business pitches on behalf of the consumer, healthcare, public affairs and tech practices.

» Regularly conducted in-depth digital footprint research, determining each client's strengths and weakness in the space to accurately determine the best strategies for improvement.

» Developed social engagement strategies for a variety of multinational corporations (e.g. Microsoft, Toshiba America), including best practice documents for Twitter and Facebook engagement, community building and management. Several of these documents have since been adopted as official agency POV.

» Developed formalized POV materials around the intersection of digital and PR across multiple practice areas

» Helped to develop Waggener Edstrom's proprietary "Social Influence System", a modular framework for digital and corporate communications, community engagement, and influencer relations. SIS has been featured on Mashable and BlogTalkRadio.

» Hired in 2004 to build a Grassroots Marketing department tasked with aggregating and reporting on consumer feedback from online and offline sources about Sony Music label priorities.

» Helped to direct the focus of Sony BMG toward using the internet to improve marketing techniques through the use of innovative and informative digital content.

» Established and edited the first public-facing staff-authored blog for a major record label as a channel to share knowledge, passion and experiences around music directly with the community. [blog.legacyrecordings.com]

» Conceptualized and produced a library of over 30 podcast series (more than 300 individual episodes) built around Legacy Recordings, Sony BMG Masterworks and Masterworks Broadway artists, establishing Sony BMG as the market leader in the music podcast space. Michael Jackson, Billy Joel, Yo-Yo Ma, Joshua Bell, A Chorus Line, Avenue Q and genre-focused series were accessed over 2 million times.

» Created and executive produced "60 Second Soundtracks," an original digital video series featuring employees discussing their favorite Sony albums, in order to put a human face on otherwise 'faceless evil record label execs'. These videos are available on YouTube as well as other streaming services

» Overhauled Sony BMG Masterworks label website to include search engine optimized artist and product pages that accurately reflect the full catalog of available music. Added relevant content and links for purchase from major retailers, resulting in substantial improvements in site traffic.

» Executed digital marketing and sales strategy for Sony BMG Masterworks, resulting in Yo-Yo Ma's largest first week digital sales ever, and a more than 100% year-over-year increase in overall digital revenue.

» Managed the rebuilding of Sony BMG Masterworks' label website to maximize SEO impact, content depth and calls to action, resulting in substantial increases in site traffic and revenue.

» Managed data cleanup and delivery of Sony BMG's 3700-product classical music catalogue to DSPs, ensuring physical/digital catalog parity.

» Managed the online presence and community for label and artist websites. Developed cooperative marketing campaigns with companies including MTV, Yahoo and Apple. Built and maintained company-wide intranet site.

» Excellent writing, presentation and interview skills. In-room pitching experience. HTML and PHP fluency. Digital Communications blogger. Podcast producer.