» Helped to direct the focus of Sony BMG toward using the internet to improve marketing techniques through the use of innovative and informative digital content.

» Established the first public-facing staff-authored blog for any major record label as a channel to share their knowledge, passion and experiences around music directly with the internet community. [blogs.legacyrecordings.com]

» Conceptualized and produced a library of over 30 podcast series (and more than 200 individual episodes) built around Legacy Recordings, Sony BMG Masterworks and Masterworks Broadway properties, establishing Sony BMG as the market leader in the music podcast space. Series based around Michael Jackson, Billy Joel, Yo-Yo Ma, Joshua Bell, A Chorus Line, Avenue Q and genre-focused episodes have been accessed in excess of 2 million times.

» Created "60 Second Soundtracks," an original digital video series featuring Sony employees discussing their favorite albums from the catalog in an intimate setting. These videos are available on YouTube as well as other streaming services.

» Overhauled Sony BMG Masterworks label website to include search engine optimized artist and product pages that accurately reflect the full catalog of available music. Added relevant content and links for purchase from major retailers, resulting in substantial improvements in site traffic.

» Wrote weekly "Digital Media Highlights" email, detailing news, trends and personal views on the weeks events in the digital and social media spaces and distributed internally to the entire division of 300 employees. Typical responses include "Got to say it: this is a terrific update/recap full of great info and, as importantly, written to not only inform, but entertain, both of which it achieves," from GM/SVP of Legacy Recordings

» Coordinated multiple departments tasked with data cleanup and delivery of Sony BMG's 3700-product classical music catalogue to digital providers in order to ensure physical/digital parity.

» Developed and executed online marketing strategy for Sony BMG Masterworks artists, as the sole digitally-focused employee during a pivotal growth period for sales in this space, including an iTunes campaign for Yo-Yo Ma's Appassionato which resulted in the biggest first week digital sales of his career to that point. These strategies led to a more than 100% year-over-year increase in overall digital revenue for products released by the label.

» Built a large number of relationships with people from a wide range of companies (music, film, game and book publishers, etc) in order to expand the reach of overall promotions and create more valuable customer offerings.

» Hired in 2004 to build a Grassroots Marketing department tasked with aggregating and reporting on consumer feedback from online and offline sources about Sony Music label priorities.

» Managed the overall online imaging, content and eTeam moderation for the label and artist websites including Lil Jon, Sevendust, Default, Ying Yang Twins.

» creation of cooperative marketing campaigns with a variety of large sites, including quicktime listening parties as well as with companies including mtv, bet, sony, warner brothers, atlantic, interscope, yahoo and peavey.

» Developed cooperative marketing campaigns with companies including MTV, BET, Yahoo, Peavey and Apple Quicktime.

» Conceptualized, developed, designed, implemented and managed company-wide intranet site.

» Excellent writing, presentation and interview skills, fluent in HTML and PHP, Web 2.0 and Social Media conversant, Podcast producer