Digital marketing and music industry professional skilled in creating dynamic interactive content. Adept at developing innovative, strategic campaigns to develop new customer bases and to enhance the experience of and relationship with the established music consumer. Proficient in implementing creative solutions for monetizing content.
Sony BMG (September 2004-Present):
senior manager, digital editorial and fan relations (commercial music group)
» Develop and implement strategy to improve consumer relationship marketing with an increased focus on innovative, informative content and value-based communication. Lead Sony BMG-wide taskforce on the topic
» Build, maintain and promote Sony BMG Music Entertainment's first official public-facing blog, to improve communication between label and fans. (blogs.legacyrecordings.com)
» Initiate, product manage and promote multiple successful podcast series, including label podcasts for Legacy Recordings, Sony BMG Masterworks and Masterworks Broadway as well as project specific series for artists ranging from Michael Jackson (Thriller 25th Anniversary) and Billy Joel (The Stranger 30th Anniversary) to cellist Yo-Yo Ma and for the casts for A Chorus Line - The New Broadway Cast and Chicago – The 10th Anniversary Celebration
» Manage redesign of both front and back-end for www.sonybmgmasterworks.com to improve catalogue visibility and direct-to-consumer sales opportunities
» Write and manage select editorial content for Masterworks and Legacy label sites, individual artist and series sites and newsletters
» Manage online advertising campaigns for Commercial Music Group artists and series
» Head up Digital Clean-Up and Delivery Programs for Sony BMG classical music and pop video catalogues
» Digital sales and promotions for Sony BMG Masterworks and Legacy Recordings releases to Digital Service Providers (DSPs)
» Develop and manage digital marketing strategies for Sony BMG Masterworks artists including yo-Yo Ma, violinist Joshua Bell, Roger Waters and for Original Motion Picture Soundtrack for Phantom of the Opera (Certified Platinum) and Star Wars: Episode III - Revenge of the Sith
» Build synergistic relationships with music, film, game and publishing companies to improve cross-promotional opportunities
Sony Music (March 2004 - September 2004):
manager, grassroots marketing (sony music online)
» Manage department in collecting consumer intelligence from internal and third-party sources for rock, pop and R&B artists, including Franz Ferdinand, John Legend and Anna Nalick..
» Consumer research analysis to aid in development of online strategies for Sony Music Labels including Columbia, Epic and Sony Urban
» Responsible for coordinating and distributing real-time
marketing messages to over 100,000 mobile devices.
TVT Records (September 2000 - March 2004):
new media, intranet & desktop support technician
» Responsible for the overall online imaging and eteam moderation for the label and major artist websites including Lil Jon, Sevendust, Default, Ying Yang Twins.
» Develop cooperative marketing campaigns with third party companies including MTV, BET, Sony Music, Warner Brothers, Atlantic Records Interscope Yahoo, Peavey and Apple Quicktime
» Develop, design, implement and manage company-wide intranet site.
» Install, Optimize and Maintain improved network and server technology.
» proficient in HTML, Photoshop, Microsoft Office Suite, Mac OS, Windows and Unix