Entries tagged with seth godin.

Seth Godin speaks the truth to Columbia Records

Tuesday, February 26th, 2008

The video about whats wrong with the biz and what needs to be done is what’s taking up most of my mindshare today. Well worth the time for anyone involved in the entertainment biz.

Update: Seth took the video down due to quality issues, but since the content is so remarkable, I have it mirrored here locally:
Now the video works again!

3 Comments » | Posted in Industry Info

Seth Godin, Marketing Action Figure - Archie McPhee

Monday, December 31st, 2007

OK, I like the guy and he has good ideas, but I don’t know about this one… Now, if it came with a free miniature PDF file…

Seth Godin, Marketing Action Figure - Archie McPheeฎ

1 Comment » | Posted in Marketing and Web 2.0, Technology and Gadgets

Creating Customer Evangelists

Wednesday, August 16th, 2006

Some quick notes. Has been covered before, but whats a blog without redundancy. Music biz would do well to read.

  • ask users what they want, what they expect, what they love and what they hate
  • dont ever “protect” users, especially from themselves. Users dont need us, we need them.
  • make your process transparent
  • your true evangelists should be your best friends
  • enable and encourage your users to be part of the discussion
  • get the @#%! out of the way

Leave Comment » | Posted in Marketing and Web 2.0

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