Category Archives: Business 2.0

Why do we preach authenticity and transparency? What’s all this really about?

Image via Wikipedia All this talk about Twitter and Facebook engagement, how you need to be authentic and transparent, let people behind the scenes, tell stories.  This is all well and good, and enough (some might say too much) has … finish reading Why do we preach authenticity and transparency? What’s all this really about?

How Social Media can make your company money

This is a repost of a comment I left on Tamsen McMahon and Amber Naslunds amazing blog BrassTackThinking.  I highly recommend checking out anything these two write. Image via Wikipedia When thinking about how best to “convert” the business-minded folks … finish reading How Social Media can make your company money

Some Thoughts on Authority: We don’t have it when we think we do.

In this business, we all talk a lot about authenticity, transparency, engagement.  I’ve seen a ton of blog posts, tweets, and whitepapers that say “corporations are no longer in control”.  We focus on the new meaning of influence.  This is … finish reading Some Thoughts on Authority: We don’t have it when we think we do.

What we’re talking about when we say "Be Human"

One of the things I love so much about online communities is how supportive everyone is of each other.  When Christopher Penn announced that he just took a job at BlueSkyFactory, the outpouring of support flooded my twitter stream. Similar … finish reading What we’re talking about when we say "Be Human"

Are we going about this whole communications thing backward?

(Inspired by Justin Kownacki’s post “I Tweet, Therefore I Am Empty“) Theres an increasing backlash against Social Media as shiny object lately, and rightfully so. The concept of communicating online to meet business goals, when wrapped around this aura of … finish reading Are we going about this whole communications thing backward?

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