Category Archives: Storytelling

The difference between a message and a story

In communications, there are those who think strategically and those who think tactically.  At my job, we’ve even named our blog Thinkers and Doers to reflect both sides of the coin.  Ideally, both sides inform the other.  No tactic lives … finish reading The difference between a message and a story

Focus on the bridge: A framework for emotionally engaging storytelling.

In any exchange and especially in storytelling, there are two ‘islands’: the listener and the subject.  A great experience will put the focus in between them, creating a bridge by which the listener can cross to connect with the subject. … finish reading Focus on the bridge: A framework for emotionally engaging storytelling.

The story is the results (so don’t try to tell it yourself!)

This past weekend I was honored and privileged to co-lead (with Joe Vella) a discussion about Storytelling in the podcasting world at Podcamp Boston 4.  What I learned during the course of the discussion, and what I tried to put … finish reading The story is the results (so don’t try to tell it yourself!)

Social Media + Storytelling = Brand Engagement

A PodTech video on the value of telling stories in social media. Your browser does not support JavaScript. This media can be viewed at <a href=”http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling” mce_href=”http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling”>http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling</a> Couldnt’ve said it better myself.