Storytelling

What should advertising be? A new (old) model, perhaps.

November 15th, 2011  |  by  |  published in Storytelling | 3 Comments »

What should advertising be? A new (old) model, perhaps.

Its probably of little surprise to you that one of the few “digital marketing” areas that I have any interest in talking about is original “content” (although like many creative people, I shudder at the overuse of that word.) So, as I’m clearing out my RSS feeds, I stumble upon a three-year-old post on Podcasting [...]

Telling a story doesn’t take much at all

March 21st, 2011  |  by  |  published in Storytelling | Leave A Comment »

Telling a story doesn’t take much at all

Some may tell you that all online storytelling requires a lot of resources.  A video crew, post-production editors, content strategists, design, a dedicated website, affiliate links, a marketing team, and on and on. I say it takes so little to make a emotionally resonant story… you only have to tell a really little bit and [...]

The difference between a message and a story

January 6th, 2010  |  by  |  published in Business 2.0, Storytelling | 2 Comments »

The difference between a message and a story

In communications, there are those who think strategically and those who think tactically.  At my job, we’ve even named our blog Thinkers and Doers to reflect both sides of the coin.  Ideally, both sides inform the other.  No tactic lives out there on its own (“We need to have a Twitter account because people are [...]

Focus on the bridge: A framework for emotionally engaging storytelling.

September 18th, 2009  |  by  |  published in Storytelling | 2 Comments »

Focus on the bridge: A framework for emotionally engaging storytelling.

In any exchange and especially in storytelling, there are two ‘islands’: the listener and the subject.  A great experience will put the focus in between them, creating a bridge by which the listener can cross to connect with the subject. One of the examples I’m most proud of is the Thrillercast series I worked on [...]

The story is the results (so don’t try to tell it yourself!)

August 10th, 2009  |  by  |  published in Storytelling | 7 Comments »

The story is the results (so don’t try to tell it yourself!)

This past weekend I was honored and privileged to co-lead (with Joe Vella) a discussion about Storytelling in the podcasting world at Podcamp Boston 4.  What I learned during the course of the discussion, and what I tried to put out there in some of the other panels I sat in on, was this: When [...]

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About Me

Hi, I'm Jeremy Meyers. I'm fascinated by what makes us love what we love, what drives us to create, the personalities and process behind how creative works come together, and how those works influence those that experience them.

In 2011, I started Deeper Context as a way to explore this professionally. My job is to have conversations that bring out people's passions and interests in a personal, intimate and emotionally resonant way. My clients currently include solo entrepreneurs, musicians and authors, and I'm always looking for more stories to tell.

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Count Zero
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The Tao of Wu
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