This is a repost of a comment I left on Tamsen McMahon and Amber Naslunds amazing blog BrassTackThinking. I highly recommend checking out anything these two write.
When thinking about how best to “convert” the business-minded folks over to recognizing the value of making themselves present via social channels, I often think in terms of “how can I make them see that what they’re doing isn’t all of what they could be or should be doing”, and its a frustration to me that a lot of really smart, well-thought-out posts on assorted blogs will really only be read, digested and used by people who “already get it” on some level.
In order to “reach” the rest of them, I often think a post entitled “how social media will make you money” would be hugely popular. I don’t think many of us (myself included) are as strong at “leading a horse to water” as we need to be.
Perhaps its our own stubbornness and unwillingness to maybe be influenced by those more sales-focused minds and opinions that get in our way?
Every interaction between two people leaves both a little changed, but when we talk about bringing people to our side of the fence, we rarely consider how close we need to get to the fence ourselves in order to have that conversation.
Maybe we do ourselves a disservice in this way?
What are we willing to take on and learn from “the other side” in order to bring balance?