First off, this may be a little different in tone than my usual posts. It is repurposed from a music industry mailing list I’m on (I spent a decade in the music biz.. for more on that, find out about me).
Some context: The rant came about in a thread discussing the “revelation” from the NY Times that the DOJ is looking into how Apple treats the record labels when it comes to exclusives, implying that there may be some unfair business practices, especially in regard to their continued veiled threats about pulling their promotional support if labels give exclusives to competitor Amazon’s MP3 store. While I was never on the receiving end of these kinds of conversations, I can say for a fact that it definitely is in keeping with the tone of conversations that happen between the iTunes store staff and major labels.
Apple has a 90% market share of all digital music sold, and 25% of all music sold is sold through the iTunes store. This is a staggering number for a single entity, and they have made no bones about using their sway to get their way. Long ago, the major labels decided that instead of spreading exclusives around to seed a balanced marketplace, they were going to bet everything on iTunes each time, since ‘that’s where people are buying music’. This forest-for-the-trees strategy led them to where they are today, with a full quarter of their potential earnings from their main source of income being controlled by a group of not that many Apple employees, a company that treats music as a loss leader to sell iPhones.
Anyway, someone on that list posted a response to the article basically calling people to task for the common refrain of “its hard to compete with free”, and wondering why the industry seems to have accepted this as the context for the conversation, ending with this line:
“When is the industry going to GET OFF THE GODDAMN MAT and stop complaining and start telling people what to buy again and how to buy it?”
To be fair, the tone of his post was pretty ranty, and I do not mean to pick on him specifically, but here’s my response.
This is the worst advice. The industry as a whole (especially the majors) has zero space at the table of “What music should i buy” right now. It’s questionable whether they ever did, really (beyond the “hey, we control all the ways you could possibly consume music, so for all you know, what Z100 plays is the only music that exists”)
There are SO MANY ways for people to discover new music right now. INFINITE ways. DJ mixes, last.fm, pandora, having a friend give you a hard drive worth of music in college, free showcases, tv commercials, Abercrombie and frakkin Fitch…i could go on (so could all of you)
What happened this last decade (post-napster) is that majors (and many indies, don’t fool yourself) happily traded Credibility and Authority for short-term Staying Afloat. THEY SUED THEIR FREAKIN CUSTOMERS. Imagine any other industry doing that? Imagine Toyota suing Hertz? Imagine Heinz suing you if you took an extra squirt of ketchup at mcdonalds?
The amount of short-sightedness, tone-deafness and general disdain for their customer base was and is IMHO unprecedented. But what else to expect from an industry formed around egocentric reality-challenged cokehead creatives gorging on high $ that consumers were forced to pay due to lack of any other distribution. Of course, now its run by conservative, boring, unininterested-in-the-art-of-music lawyers whose only job is to squeeze as much revenue from the existing models as possible so the SVP of Rock Promotion Northeast region can keep their
This isn’t a collapse of the industry. This is the deflation of a ridiculously overvalued commercial enterprise to a new equilibrium based on music fandom, not plastic disc consumption. This is what the industry SHOULD have been making in revenue all along if they weren’t allowed to charge $25 for a Britney CD.
More people listen to more music in more ways than in any time in history. The response could be “well, how can we make that a great experience, and provide additional value to the experience that only we know how to do, in order to encourage people to spend money on our products”. It could be “The internet has made music the lifeblood of more people throughout the world than ever before. What can we do to keep that flowing, to enrich people’s lives with the back story and the history and our depth of expertise and archives and resources”
Instead it’s When is the industry going to GET OFF THE GODDAMN MAT and stop complaining and start telling people what to buy again and how to buy it?”
As a music fan who has spent tens of thousands of dollars on vinyl, cassettes, CDs, tickets with a 50% service charge, $25 t-shirts, and who also has a considerable collection of music i did not pay for? As someone who LOVES music with my heart and soul and would LOVE to have an industry dedicated to helping me find my new favorite album, to giving me the stories behind the music and the people involved, to sharing in the excitement I have when I first hear a song that will end up rating high in my pantheon of life moments? As someone who worked in the industry for a decade, trying to fight boneheaded decision after boneheaded decision and getting only blank stares and scorn in response?
Fuck off and die already.
I’d be interested in hearing what those of you who don’t have any experience in the music biz have to say. Does this jibe with your understanding of how it has worked? What say you, as a customer?
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