I know in my day-to-day interactions with people, I talk a lot about Content being very important and a driver. Ironically, my blog has not been the best example of that. I do have a lot to say, and I will be posting here more regularly in order to say it. A lot of my musings can be found via Twitter, and there are many many links that I’d like to be able to comment on flowing through the Linkblog on the side, powered by my Delicious.com account. To start down the path, here’s a video by Christopher Penn that summarizes in a remarkable manner the reason why your business should (or should not) be in the podcast world. Important points: Metrics don’t matter, reaction matters. Podcasting is easy. Focus, focus, focus.
Link: Christopher Penn at the Inbound Marketing Summit
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