Entries tagged with tribes.

Social Media + Storytelling = Brand Engagement

Sunday, November 30th, 2008

A PodTech video on the value of telling stories in social media.


Couldnt’ve said it better myself.

Leave Comment » | Posted in Uncategorized

Creating Customer Evangelists

Wednesday, August 16th, 2006

Some quick notes. Has been covered before, but whats a blog without redundancy. Music biz would do well to read.

  • ask users what they want, what they expect, what they love and what they hate
  • dont ever “protect” users, especially from themselves. Users dont need us, we need them.
  • make your process transparent
  • your true evangelists should be your best friends
  • enable and encourage your users to be part of the discussion
  • get the @#%! out of the way

Leave Comment » | Posted in Marketing and Web 2.0