Creating Customer Evangelists

Some quick notes. Has been covered before, but whats a blog without redundancy. The music biz would do well to read.

  • Ask users what they want, what they expect, what they love and what they hate
  • Dont ever “protect” users, especially from themselves. Users dont need us, we need them.
  • Make your process transparent
  • Your true evangelists should be your best friends
  • Enable and encourage your users to be part of the discussion
  • Get the @#%! out of the way