Marketing and Web 2.0

The elephant in the room: The war between art and commerce

March 3rd, 2013  |  by  |  published in Marketing and Web 2.0 | Leave A Comment »

The elephant in the room: The war between art and commerce

We’re not talking about it directly, but  let’s not kid ourselves, theres a war going on. On one side, there are those of us who see the potential for interacting as one community (from producer to consumer) as a core value to be cherished and nurtured and as a linchpin to worthwhile, world-changing (and yes, [...]

The self-styled “Guru” or “Expert” complex.

January 21st, 2013  |  by  |  published in Marketing and Web 2.0 | Leave A Comment »

The self-styled “Guru” or “Expert” complex.

As we get older (and wiser), certain truths seem to reveal themselves.  I’ve talked about some that have smacked me over the head (the “What I’ve Learned” post from 2009, my hubristic “Jeremy’s Rules for a Better Life“, the recent “What matters in life: Connection and Giving“) here before. Looking back on them, there is [...]

The one question you must ask when interacting

May 14th, 2010  |  by  |  published in Marketing and Web 2.0 | 1 Comment »

The one question you must ask when interacting

All the ROI, strategy, tactics, RFPs, business plans, dating sites, communication workshops, social media blogs, all this stuff we talk about, it all rolls up to one sentiment for me. Is what you’re doing making life more awesome for those around you. This comes from your gut.  It’s not something that can be measured in [...]

Be a person-sized learning atom within your own community.

April 28th, 2010  |  by  |  published in Marketing and Web 2.0, Reframing Social Media | 2 Comments »

Be a person-sized learning atom within your own community.

[This post inspired by a post that Rich Millington wrote about Why Most Companies Shouldn't Try To Create an Online Community] Most organizations really want a big following, not a community. A following is an audience that interacts with you. A community is an audience that interacts with each other. One of the things I’ve [...]

Why do we value strategy so much?

April 23rd, 2010  |  by  |  published in Marketing and Web 2.0, Reframing Social Media | 6 Comments »

Why do we value strategy so much?

My job, technically, is developing social media strategy on behalf of our clients.  I write a lot of ‘this is why social media is important for your business’-type documents.  I work with some brilliant strategic thinkers. Sometimes, though, I wonder: why are we, as digitally focused communicators all so obsessed with strategy? Why are we [...]

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About Me

Hi, I'm Jeremy Meyers. I'm fascinated by what makes us love what we love, what drives us to create, the personalities and process behind how creative works come together, and how those works influence those that experience them.

In 2011, I started Deeper Context as a way to explore this professionally. My job is to have conversations that bring out people's passions and interests in a personal, intimate and emotionally resonant way. My clients currently include solo entrepreneurs, musicians and authors, and I'm always looking for more stories to tell.

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Reading

Count Zero
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tagged: currently-reading
The Tao of Wu
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by The RZA
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