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Six Other Recent Posts
- Value Exchange Dissonance, or, don’t hand me a flyer.
- Why do we preach authenticity and transparency? What’s all this really about?
- Why TweetDeck isn’t a discussion monitoring strategy: You’re going to search wrong.
- How Social Media can make your company money
- Some Thoughts on Authority: We don’t have it when we think we do.
- What we’re talking about when we say "Be Human"
Five Posts From the Archives
- NetFlix Freak, I'm looking at YOUUUUUU!: Here's an idea that needs to happen: I want a web service that will import my netflix queue and t...
- What do you mean, I actually have to do my job?: Why the media industries need to STFU and GBTW.: This post is inspired by the MediaHacks podcast, where Hugh McGuire relayed the story/opinion that E...
- Social Media People need to STFU and GBTW too.: Note: the "too" in the headline is a reference connecting this post to a previous one about media co...
- Don't be sexy. Be Good. Good is sexy.: In this economy and media-saturated climate, its understandable to want to spend organizational doll...
- The difference between wanting help and being ready to accept help: Image by D3 San Francisco via Flickr In life, we are each frequently in the position of being a...
Top SM Posts from my Posterous- 3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice
- Why Groups Fail to Share Information Effectively
- Focus on the Inputs
- Brains On Fire Blog » Blog Archive » Lifting others up. Part two or three. Or four. Who knows.
- CEOs Want You to Care about the Customer « Farland Group | Blog: Voice of the Customer
Category Archives: Marketing and Web 2.0
The one question you must ask when interacting
All the ROI, strategy, tactics, RFPs, business plans, dating sites, communication workshops, social media blogs, all this stuff we talk about, it all rolls up to one sentiment for me. Is what you’re doing making life more awesome for those … finish reading The one question you must ask when interacting
Be a person-sized learning atom within your own community.
[This post inspired by a post that Rich Millington wrote about Why Most Companies Shouldn't Try To Create an Online Community] Most organizations really want a big following, not a community. A following is an audience that interacts with you. … finish reading Be a person-sized learning atom within your own community.
An intervention, for my Corporate Marketing friends
Image via Wikipedia Hello- It’s time for an intervention. We ‘ve been worried about you. You’ve been spending an awful lot of time at marketing conferences, talking about marketing with other marketing people on Twitter and Facebook, reading newsletters from … finish reading An intervention, for my Corporate Marketing friends
The difference between wanting help and being ready to accept help
Image by D3 San Francisco via Flickr In life, we are each frequently in the position of being able to offer help to others. This may come in the form of giving advice to a loved one, strategizing on behalf … finish reading The difference between wanting help and being ready to accept help
Social Media isn’t the game changer. Acting like humans is the game changer.
I’m SO sick of the phrase “Social Media” It ghettoizes what is essentially human-to-human interaction into some kind of line item on a marketing plan. Using Twitter isn’t about 140 characters. It’s about companies saying “We’re here to help, what … finish reading Social Media isn’t the game changer. Acting like humans is the game changer.


















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