Category Archives: Marketing and Web 2.0

I market for a living. These are some of my thoughts on how to do it better, as well as selected other folks who ‘get it’.

The one question you must ask when interacting

All the ROI, strategy, tactics, RFPs, business plans, dating sites, communication workshops, social media blogs, all this stuff we talk about, it all rolls up to one sentiment for me. Is what you’re doing making life more awesome for those … finish reading The one question you must ask when interacting

Be a person-sized learning atom within your own community.

[This post inspired by a post that Rich Millington wrote about Why Most Companies Shouldn't Try To Create an Online Community] Most organizations really want a big following, not a community. A following is an audience that interacts with you. … finish reading Be a person-sized learning atom within your own community.

An intervention, for my Corporate Marketing friends

Image via Wikipedia Hello- It’s time for an intervention. We ‘ve been worried about you. You’ve been spending an awful lot of time at marketing conferences, talking about marketing with other marketing people on Twitter and Facebook, reading newsletters from … finish reading An intervention, for my Corporate Marketing friends

The difference between wanting help and being ready to accept help

Image by D3 San Francisco via Flickr In life, we are each frequently in the position of being able to offer help to others.  This may come in the form of giving advice to a loved one, strategizing on behalf … finish reading The difference between wanting help and being ready to accept help

Social Media isn’t the game changer. Acting like humans is the game changer.

I’m SO sick of the phrase “Social Media”  It ghettoizes what is essentially human-to-human interaction into some kind of line item on a marketing plan. Using Twitter isn’t about 140 characters.  It’s about companies saying “We’re here to help, what … finish reading Social Media isn’t the game changer. Acting like humans is the game changer.

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