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16
Aug
06

Creating Customer Evangelists

Some quick notes. Has been covered before, but whats a blog without redundancy. Music biz would do well to read.

ask users what they want, what they expect, what they love and what they hate
dont ever “protect” users, especially from themselves. Users dont need us, we need them.
make your process transparent
your true evangelists should be your best friends
enable and encourage your users to be part of the discussion
get the @#%! out of the way

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Categories: Marketing and Web 2.0
Tags: marketing seth godin tribes
Music: Brian Eno � Ascent (An Ending) (Leama and Moor Mix)

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