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16
Aug
06

Creating Customer Evangelists

Some quick notes. Has been covered before, but whats a blog without redundancy. Music biz would do well to read.

  • ask users what they want, what they expect, what they love and what they hate
  • dont ever “protect” users, especially from themselves. Users dont need us, we need them.
  • make your process transparent
  • your true evangelists should be your best friends
  • enable and encourage your users to be part of the discussion
  • get the @#%! out of the way
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Categories: Marketing and Web 2.0
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Music: Brian Eno – Ascent (An Ending) (Leama and Moor Mix)




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