Creating Customer Evangelists

August 16th, 2006  |  Published in From The Dark Ages, Marketing and Web 2.0

Some quick notes. Has been covered before, but whats a blog without redundancy. The music biz would do well to read.

  • Ask users what they want, what they expect, what they love and what they hate
  • Dont ever “protect” users, especially from themselves. Users dont need us, we need them.
  • Make your process transparent
  • Your true evangelists should be your best friends
  • Enable and encourage your users to be part of the discussion
  • Get the @#%! out of the way
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About Me

Hi, I'm Jeremy Meyers. I'm fascinated by what makes us love what we love, what drives us to create, the personalities and process behind how creative works come together, and how those works influence those that experience them.

In 2011, I started Deeper Context as a way to explore this professionally. My job is to have conversations that bring out people's passions and interests in a personal, intimate and emotionally resonant way. My clients currently include solo entrepreneurs, musicians and authors, and I'm always looking for more stories to tell.

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